Build the Right Product
Turn raw ideas into clear product roadmaps.
- ✓Product roadmap
- ✓PRDs
- ✓MVP planning
- ✓Feature prioritization
I help founders turn ideas into products through product strategy, AI workflows, MVP planning, and growth-focused execution.
Everything I do fits into one role — Fractional Product Partner. What changes is the order, the weight, and the depth of the incision.
Turn raw ideas into clear product roadmaps.
Find what’s slowing your product down.
Make AI useful — not just trendy.
Help users stick around, come back, and bring others.
You told me what you want, this is your reality, and here I am — the solution.
How I've helped teams make better product decisions — the work, the calls, and what came out of them.
From zero to a working product.

Founder — AI Product & Hardware
Building an AI-powered scent technology platform 0→1 — leading product strategy, hardware architecture, software planning, and user validation.
Product Strategy • AI Systems • Hardware • MVP • Product Vision

Product & Digital Consultant
Worked directly with leadership to improve digital operations and customer experience.
Product Planning • Internal Tools • Customer Experience • Financial Products

Co-Founder
Built and operated a startup helping businesses improve digital growth through product thinking, branding, and execution.
Product Discovery • Growth Systems • Client Strategy • Team Leadership
Turning products into momentum.

Product Growth
Worked across product, growth, and monetization to improve user acquisition and post-payment experiences.
Growth • Activation • Monetization • Experiments • Acquisition

Product Operations & Growth
Supported product execution, customer acquisition, and scalable marketing systems.
Growth Ops • Product Marketing • Landing Pages • Acquisition

Creative
Worked with the marketing team to execute campaigns targeted at Gen Z audiences.
Consumer Research • Creative Strategy • Campaign Design
People, decisions, momentum.

Executive Director & Founding Member
Built and scaled a volunteer-driven social initiative focused on nutrition and community support.
Operations • Community • Fundraising • Leadership

Co-Founder
Led an 8-member multidisciplinary team across design, marketing, and delivery.
Team Leadership • Operations • Client Delivery

Founder
Led product, hardware, and software collaborators from concept to prototype.
Founding Team • Product Leadership • GTM
Curiosity, tested with data.

Independent Researcher
Published research on ambidexterity through self-experimentation.
Research • Behavioural Data • Neuroplasticity

AI x Hardware R&D
Exploring the frontier of scent, AI, and immersive computing.
R&D • AI Systems • Immersive Computing
I’m here to save your time on the things I can do for you. Let me make decisions faster, and take the risks off your desk.
AI generates options.
Humans choose direction.
Great products need both.
Only where it earns its place. I use AI when it genuinely improves the outcome — otherwise your product stays real, human, and considered.
because
Most startups don’t need more features.
They need fewer, better decisions.
Ask yourself — what’s the cost of not making these changes in the next few months?
In a year, we will be at your favourite restaurant celebrating.